Search results for "Evoked context"
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Influence of an evoked pleasant consumption context on consumers’ hedonic evaluation for minimally processed cactus pear (Opuntia ficus-indica) fruit
2016
Awareness of the need to consider a consumption context when measuring the consumer's hedonic evaluation of a food product led researchers to investigate differences among responses given by consumers in different contexts. Previous studies measured the effects of evoking a consumption context, by using photographs or a written scenario, on hedonic evaluations of consumers for food products. This study investigated the influence of evoking a consumption context on hedonic evaluation of minimally processed cactus pear (Opuntia ficus-indica) fruit, using pictures and memories of pleasant personal experiences. A hedonic scale method for measuring food preferences was used. Hedonic evaluation o…
Understanding the low consumption of pulses among French non vegetarian consumers : combining direct and indirect approaches to identify barriers and…
2020
The objective of this thesis was to understand the barriers related to the consumption of pulses by French non-vegetarian consumers, by combining direct, indirect and implicit approaches.After showing that the social representations of consumers towards pulses are very different from those of professionals of the industry, we explored the mental representations, beliefs and knowledge about pulses among consumers. We showed that, even if the participants in our study had knowledge regarding pulses, they did not choose them frequently and associated them mostly with meat, which holds the central place of their meal. The difficulty of preparation of pulses seems to be a major obstacle to their…